Geolocation & Geospatial: Frequently Asked Questions

Cellular geolocation is the ability to identify the exact location of a mobile device using GPS, WiFi, cellular towers or IP data. Accuracy: 5–50 meters depending on the method used and signal density.

Geospatial combines geolocation with spatial data analysis: maps events, patterns and behaviors to geographic location. Example: analyze customer density by zone, sales hotspots, optimal logistics routes or behavior prevalence by region.

Geolocation = knowing where a device is in real time. Geofencing = creating a virtual perimeter and triggering automatic actions when a device enters or exits. Example: geofence at store triggers promotion when customer is within 200 meters.

GPS: 5–10 meters accuracy, uses satellites, works outdoors. WiFi: 10–50 meters, fast, works indoor and outdoor. Cellular towers: 100–500 meters, no special apps required. Hybrid (A-GPS): combines all for maximum accuracy and battery efficiency.

Explicit user permission is required. iOS and Android request authorization at app installation. GDPR requires informed consent and clear privacy policy. Location data is legally sensitive: you must explain what is tracked, why, how long data is retained, and allow deletion.

Yes, with explicit consent. GDPR (Europe), CCPA (California) and LGPD (Brazil) regulate location data as sensitive. Required: clear privacy policy, explicit opt-in, right to be forgotten and access audit trails.

Retail: Proximity-based promotions. Logistics: Real-time fleet tracking. Delivery: Route mapping and optimization. Marketing: Location-based behavior analysis. Security: Geographic access control. Healthcare: Patient monitoring. Field service: Asset tracking in the field.

User density heatmaps. Customer frequent routes. Average time per zone. Conversion rate by location. Zone-by-zone comparative analysis. Future movement prediction. User segmentation by geographic behavior.

Outdoor with GPS: 5–10 meters. Indoor without GPS: 10–50 meters with WiFi or cellular. Professional indoor with Bluetooth Low Energy (BLE): 1–3 meters. Hybrid systems achieve better accuracy by combining multiple sources based on environment.

Continuous GPS drains battery quickly. Optimal: intermittent tracking (every 5–10 minutes) or event-based (when significant location change occurs). Well-optimized apps have minimal battery impact even with active tracking.

Yes. Native app (Swift/Kotlin): 4–6 weeks full integration. Web responsive: 2–4 weeks. Hybrid app (React Native): 3–5 weeks. RaSEC integrates with Google Maps, Mapbox and HERE Maps. We can show a functional prototype in 2 weeks without commitment.